The company aims to conceive, develop, operate, and market digital games, particularly online and mobile games in the areas of sports, management, and simulation games, as well as operate corresponding platforms, applications, and web-based services. The company can develop, publish, and license content in the areas of interactive storytelling, digital entertainment, community platforms, and gamified applications. It can offer virtual goods, digital add-ons, subscriptions, advertising and sponsorship formats, as well as other digital products and services. The company can provide marketing, communication, analysis, and consulting services related to digital products and enter into cooperations with media houses, content creators, sports organizations, technology and advertising partners. The company can establish subsidiaries and branches both domestically and abroad, invest in other companies, acquire, manage, exploit, and dispose of intellectual property rights, and conduct all business that is directly or indirectly related to the company's purpose or suitable to promote it.