The company's purpose is to provide consulting, design and conception services in the fields of marketing, advertising and communication, to perform consulting services in the field of sales management, interim sales, sales coaching, sales/mediation of services in the aforementioned areas on behalf of third parties, commercial agencies, innovation consulting and innovation management, as well as personal coaching of specialists and executives. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and sell real estate and properties. The company may engage in all commercial, financial and other activities that are connected with the company's purpose.