The sole proprietorship aims to provide services in the cosmetics and wellness sector, in particular facial and body cosmetics, hair removal, manicure, pedicure, permanent make-up, eyelash extensions, cosmetic tooth bleaching, facial treatment and anti-aging, training in cosmetic treatments, the Pure-Care franchise system, maintenance of cosmetic devices, and trade and distribution of goods of all kinds, in particular cosmetics and wellness products. The sole proprietorship may establish branches in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The sole proprietorship may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for third parties.