The company provides services in the creative, intellectual and inspirational field. The services include: graphics, art direction, creative sparring, consulting, training, education and consulting of all kinds related to design/ideas/creativity, marketing, communication, events, scenography, stage sets/visuals, landscape architecture, architecture, interior architecture, photography, product design, animation, AI, fashion and art. The company may own or operate a concept store, boutique or gallery - online or offline. The company may manufacture, have manufactured or trade goods of various kinds, particularly of an artistic and fashionable nature. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.