The company's purpose is: holding participations. To achieve this purpose, it may carry out, either on its own account or on behalf of third parties, all financial, industrial, commercial, movable or immovable transactions directly or indirectly related to its object, or likely to facilitate its realization and expansion, provided that the transactions are not subject to the Federal Act of December 16, 1983 (LFAIE) on the acquisition of real estate by foreign persons. It may create projects and provide services in the fields of marketing and communication, in particular consulting, creation and implementation, and trade in products of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies and conclude all contracts that may serve to develop its purpose.