The company aims to develop, produce and distribute beverages with a focus on hydration as well as physical and mental performance enhancement. It can offer products and services in the areas of nutrition, health and lifestyle, conduct research and development in the aforementioned areas, and utilize franchising and licensing models. The company can establish branches and subsidiaries in Switzerland and abroad, acquire participations, and carry out all activities that directly or indirectly serve the purpose of the company. The company can engage in all commercial, financial and other activities that are suitable to promote the purpose of the company directly or indirectly. It can acquire, manage, encumber and sell real estate and intellectual property rights.