The creation, purchase, sale, distribution as well as import and export of all goods, as well as any activity related to these areas. It also aims to provide any service in the field of event management and any consulting service in the fields of fashion, marketing and business management. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.