The company aims to operate a cross-media agency, in particular providing consulting services, conceiving IT strategies, increasing efficiency, and deploying applications from the field of artificial intelligence, designing, managing and implementing corporate identity, brand design, corporate communications, training third parties in the field of digitalization, as well as setting up and operating the necessary technologies (such as internet platforms, apps). The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate, intellectual property rights and securities in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.