The purpose of the company is the development, marketing, sale and operation of software, applications and digital platforms, mainly in the areas of reading, literature, digital media and entertainment. The company may also be active in research, design and implementation of technologies in areas such as artificial intelligence, machine learning, education, social networks and creative industries. Furthermore, the company is authorized to invest in, acquire and manage related or complementary business activities, both nationally and internationally, as well as offer consulting, training and support services in these areas. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.