The Company's purpose is to carry out, in Switzerland and/or abroad, any commercial operation related to beverages with or without alcohol, including but not limited to research, development, manufacturing, promotion (advertising, etc.), marketing in any form, export, import; the supply of all goods (components, semi-finished products, finished products, etc.) and/or services related thereto to third parties, including but not limited to all creative services; to file, acquire, hold and sell patents or intellectual property rights and to acquire, hold and grant licenses; to grant loans and/or any other form of financing or guarantees and/or any other form of security to one or more shareholders, companies of the same group and/or third parties for their direct or indirect benefit, if it promotes the interests of the Company.