Purchase, sale and production of beverages of all kinds, in particular beverages produced from plums and grapes; the company may open branches in Switzerland and abroad, acquire participations in other companies and may acquire other enterprises or sell the acquired enterprises, purchase, manage and sell real estate and securities, may contract and grant loans, provide guarantees and other securities, and acquire, manage and exploit intellectual property rights. The company may also establish enterprises of the same kind, as well as conclude all transactions and contracts that are suitable to promote the purpose of the company or that are in direct relation with the achievement of the same purpose. It may carry out any type of operation aimed at promoting the development of the company. The company may also participate in other enterprises and/or companies and create or participate in mergers. The company may collect and receive sponsorships. The company may hold shares/stocks as well as establish Swiss and foreign companies.