The conception, development, and operation of digital platforms, software, and web and mobile applications. It also aims to provide training, online services, and consulting in the fields of education, technology, entertainment, digital marketing, search engine optimization, and lead generation for businesses and independent professionals, particularly in the crafts and real estate sectors. It also aims to produce and distribute digital, educational, entertaining, or interactive content, as well as provide services related to data management, artificial intelligence, and quantitative analysis. The company may also engage in any other activity directly or indirectly related to these objectives; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its objectives or directly or indirectly related thereto.