The company aims to be active in the fields of marketing, market research and trade in goods of all kinds, in particular in Switzerland. In doing so, it can acquire, hold and sell brands, copyrights and other intellectual property rights as well as patents, licenses or other industrial property rights. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties and grant securities for liabilities of affiliated companies.