The company's purpose is to provide services in the field of event and sports marketing, as well as cultural and sports promotion, specifically the marketing of exploitation rights for cultural events and sports events, for institutions and organizations in these areas. The company can also advise and support artists and athletes, market and exploit their individual rights, organize and implement all kinds of cultural events and occasions, including sports events, trade in sports goods and equipment of all kinds, and engage in merchandising. The company can participate in domestic and foreign companies, acquire or establish similar or related companies, as well as acquire, sell, manage, and broker real estate and intellectual property rights.