The company's purpose is to trade in goods of all kinds and provide services of all kinds, in particular the creation of advertising concepts for internal and external communication, creation of advertising texts, posters, displays and sales materials and presentation aids, conception and creation of websites, development/design of corporate identity concepts (logos, name finding, etc.), conception, implementation and organization of trade fairs and event activities, design and distribution of advertisements, advertising materials, advertising gifts of all kinds, consulting and implementation of PR measures, production, trade and brokerage of printed matter, publication and publication of print media, distribution of products of all kinds with a focus on fitness studios. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.