The company's purpose is to engage in all activities, in Switzerland and internationally, in the field of sports and management, including consulting, coaching, financing, trading, and any other activities directly or indirectly related; the operation of digital technologies in these fields; the holding of intellectual property, patents, and copyrights; granting or holding licensing rights; it may engage in any financial, movable, or immovable activity directly or indirectly related to its purpose; creating branches or subsidiaries in Switzerland and abroad, participating in all companies having a direct or indirect relationship with its purpose; granting loans or guarantees to associates or third parties, if it serves its interests.