The company's purpose is to design, manufacture and distribute optics, fashion and sports articles online and offline. The company can operate its own branches and optical stores. In addition, it aims to operate a practice for psychotherapy, coaching and supervision, as well as provide further services such as training and lecturing. The company can establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, acquire or merge with similar or related businesses, acquire or sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it. It can acquire, develop, manage and exploit patents, trademarks, licenses, manufacturing processes and intellectual property rights. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can provide financing for its own or third-party accounts, and provide security for liabilities of affiliated companies.