The company RAK Collective offers coaching services, particularly life coaching and personality development with the help of horses. The core activities include: personality development, setting boundaries, building self-confidence, overcoming fears, strengthening assertiveness, self and external perception, recognizing and overcoming blockages, identifying and changing negative beliefs and patterns, improving communication, and training leadership skills. The company also offers specialized coaching, such as post-burnout coaching, mobbing/bossing coaching, and business coaching. The coaching sessions are led by a certified coach who works with horses to support clients.