The company's purpose is to operate and finance companies in Switzerland and abroad in the food, beverage and hospitality sectors, as well as to conclude franchising agreements for the operation of restaurant concepts. This includes efficient management, marketing, advertising, site selection, personnel management, quality control, store operations, participation in joint ventures, and the exercise of all commercial, financial and other activities related to the operation of restaurants and related products and services. It can acquire, encumber and dispose of real estate and intellectual property rights in Switzerland and abroad, and establish branches and agencies in Switzerland or abroad by decision of the Board of Directors. The company can grant loans or other financing to its direct or indirect parent companies and their direct or indirect subsidiaries, and provide security of any kind for the liabilities of such other companies, including by way of pledges or fiduciary transfers of the company's assets or by way of guarantees of any kind. The company can also provide management services to parent, subsidiary or other affiliated companies. The company can conduct any further business and take any measures that appear suitable to promote the purpose of the company or are directly or indirectly related to it.