The company's purpose is graphic creation, visual communication, visual identity, design, branding, the conception and production of printed and digital media, website creation, multimedia content production, photography, video, communication and marketing consulting, as well as the organization and creation of event concepts. It can provide all services in these fields and carry out any activity directly or indirectly related to its purpose. The company may engage in any financial, commercial, industrial, movable or immovable activity, directly or indirectly related to its purpose or likely to facilitate its realization, conclude contracts that are intended to develop its activities or that are directly or indirectly related thereto, receive products in the form of interest, commissions and dividends, create branches or subsidiaries in Switzerland and abroad, take participations, acquire or create identical or analogous businesses, participate in any enterprises having a direct or indirect relation with its purpose. It may carry out these operations both for its own account and for the account of others. It may grant loans and provide guarantees in favor of any person, including its partners and managers.