The company acts as an idea forge, specialized in the development, testing and marketing of innovative business and marketing concepts. Its activities include the independent generation of ideas as well as the development of concepts on behalf of third parties. The company places a particular focus on market testing of these concepts to evaluate their practicality and marketability. In the event of proven success in the market, the company aims to sell these concepts to interested parties. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.