The company's purpose is to trade, invest, broker and advise on luxury goods of all kinds, in particular watches, jewelry, precious metals, works of art, antiques, philately and related collectibles. It can also provide financing for its own account or for third-party accounts, acquire, manage and dispose of participations in other companies in Switzerland and abroad, and grant guarantees, sureties and other securities in favor of affiliated companies or third parties. The company can acquire, hold, exploit and dispose of real estate, securities, digital assets, patents, licenses and other intangible rights. Furthermore, it can establish branches and subsidiaries in Switzerland and abroad and carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose.