The company's purpose is to engage in trade of all kinds, particularly in jewelry and luxury goods, as well as the manufacture and distribution of sewing products. The company may manage and sell patents and licenses, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.