The company aims to operate a meeting place for cyclists, which includes workshop services, sales, cleaning stations as well as catering services. The company also aims to promote urban and sporting cycling culture by providing services, products and events in the field of cycling. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real estate in Switzerland and abroad. It may also arrange financing for its own or third-party account as well as provide guarantees and sureties for subsidiaries and third parties.