The company's purpose is the management and promotion of professional athletes' careers, in particular the management of training, competitions, sponsorship contracts, and the athletes' image rights. Furthermore, the company's purpose is the planning and coordination of sports activities, including the physical and technical preparation necessary for high-level sports practice. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and, in general, carry out any activity directly or indirectly related to its purpose. The company may acquire, hold, and dispose of real estate properties both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial operations, as well as provide guarantees or warranties for subsidiaries or third parties.