The production, co-production, distribution, promotion and sale of audiovisual content, including films, television series, documentaries, commercials, music videos and digital content. The provision of marketing and communication services, including advertising campaigns, digital marketing, social media management and brand positioning strategies. The acquisition, management, development and exploitation of intellectual property rights, licenses and copyrights related to audiovisual and digital content. The creation and management of digital platforms, television channels, streaming services and web TV. The development, implementation and use of emerging technologies, including: Virtual Reality (VR) and Augmented Reality (AR) for immersive experiences related to audiovisual production, marketing and training; Artificial Intelligence (AI) for the generation, improvement and optimization of creative content, data management, personalized marketing strategies and the development of advanced post-production tools; Interactive technologies and metaverse, with applications for virtual platforms, digital events and innovative entertainment and training solutions. The organization of events, fairs, festivals, exhibitions and conferences in the field of cinema, media and marketing. The provision of technical consulting and services, including rental and sale of equipment for audiovisual production. Training, updating and consulting activities in the field of media, marketing, audiovisual production and the use of emerging technologies. Editorial and journalistic activities, publication and distribution of newspapers, magazines and digital content, as well as provision of editorial services for third parties. The acquisition of participations in other companies with related or complementary activities, in Switzerland and abroad. The company may acquire, hold, administer and sell real estate, both for business use and for investment and asset management purposes on behalf of the company, in compliance with applicable regulations. The company may open branches, subsidiaries and representative offices in Switzerland and abroad, as well as carry out its activities both nationally and internationally. Any other activity directly or indirectly connected with the main purpose.