The purpose of the company is to provide services in the fields of marketing, sales, and management consulting. This includes, in particular, the development and implementation of marketing strategies, the establishment and optimization of sales structures, as well as strategic consulting for companies in matters of business development, brand positioning, and scaling of business models. The company is also authorized to undertake all transactions and measures that appear conducive to achieving the company's purpose, in particular to enter into participations in other companies, to enter into cooperations, as well as to establish branches and subsidiaries at home and abroad. The company may acquire, encumber, dispose of, and manage real estate at home and abroad. It may also provide financing for its own or third-party account and provide securities for liabilities of affiliated companies.