The company's purpose is to develop, operate, market, distribute, advise on and implement innovative digital technologies and software-based solutions, particularly in the areas of immersive technologies, artificial intelligence and digitalization, e-commerce and digital marketing, educational and training services, digital content creation, as well as to cooperate with domestic and foreign companies in related fields of business. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.