The company's purpose is to develop and produce, as well as trade in, various goods, primarily from the areas of lifestyle, luxury and ethics. Furthermore, it provides advisory and intermediary services, particularly in the areas of finance and marketing. The company may acquire, hold and sell intangible assets (patents, trademarks, licenses, etc.) and securities. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.