The company's purpose is to conceive, plan, design, implement and trade in adventures and experiences, leisure and entertainment offers, experience tours, experience days, events, shows, lectures, video, image, literature and print materials, travel, products as well as marketing and merchandising. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties and grant securities for the liabilities of affiliated companies.