The company's purpose is to operate a hair salon for ladies and gentlemen, provide services in the field of hairdressing, aesthetics, beauty and fashion, as well as sell products related to these activities and goods of all kinds. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, merge with such companies, acquire and sell real estate, and carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.