Supply of all products and services in the lifestyle and quality of life improvement sector, as well as all development, promotion and consulting services in direct or indirect connection with its purpose, in particular the creation and operation of public establishments or online or physical sales sites. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.