The company's purpose is to engage in international e-commerce trade with the purchase and sale of white-label and private-label products from business to business (B-to-B) and from business to private consumer/end-user (B-to-C). It may establish branches and subsidiaries, participate in other companies, and conduct all business directly or indirectly related to its purpose. The company may carry out all commercial, financial, and other activities related to its purpose for itself and for its subsidiaries, both domestically and abroad. The company may acquire, encumber, hold, and dispose of real estate and intellectual property rights, both domestically and abroad, except for transactions prohibited by the Swiss Federal Act on the Acquisition of Real Estate by Persons Abroad (BewG). The company may provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for its subsidiaries and third parties.