The purchase and sale of luxury goods, in particular watches, art or collectibles, wines and cigars. The company may create subsidiaries and branches in Switzerland and abroad. The company may also participate in the financing of other companies in the group to which it belongs, in the general interest of the latter. The company may grant or receive loans, guarantees and securities from its shareholders, its direct or indirect affiliated companies or any third party. In general, the company may carry out all commercial, financial, movable or immovable operations directly or indirectly related to its purpose and take all measures that appear appropriate to promote its purpose or that are related to it.