The company's purpose is to trade in consumer goods such as cosmetics, dietary supplements, organic food for humans and animals, sports clothing and equipment, food additives, fashion, interior design, and goods of all kinds. It can carry out commercial activities, in particular commercial project management, consulting, organization, sales promotions, and product distribution, as well as translations. The company can establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad. It can acquire, encumber, manage, and sell real estate in Switzerland and abroad. It can provide financing for its own account and for third-party accounts, enter into guarantees and sureties for subsidiaries and third parties, and conduct all business that is directly or indirectly related to its purpose.