The company's purpose is to acquire, exploit, sell and permanently manage participations in companies of all kinds in Switzerland and abroad. The company can provide services to affiliated companies and third parties, in particular by managing their business and operations, as well as by providing advice, data and concepts to promote the business purpose. Furthermore, the company aims to develop, implement and execute plans and strategies, manage the licensing of intangible assets of all kinds, in particular patents, trademarks, technical and industrial knowledge and know-how. In addition, the company aims to offer services in the field of film and video production, in particular trading in and renting out films and video recordings of all kinds. The company can buy, sell and manage real estate in Switzerland and abroad, establish branches and subsidiaries in Switzerland and abroad, and participate in other companies. It can also provide financing for its own account or for the account of third parties, enter into guarantees and sureties for subsidiaries and third parties, and conduct all business that is directly or indirectly related to its purpose.