The company's purpose is to operate a hairdressing business, provide all services in the field of hair and body care with therapeutic activities such as live coaching for young people and adults as well as conversation guidance. The company trades in devices and products in the wellness and health sector as well as goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them. The company can acquire, manage and sell real estate companies and properties in Switzerland and abroad. It can also grant loans or provide securities for liabilities, as well as conduct all business that is directly or indirectly related to its purpose or suitable for promoting it.