The company's purpose is to conduct training sessions, plan, organize, market and execute seminars, coach and train personnel and management of companies, develop and publish educational materials, provide services in the fields of public relations, advertising, marketing, human resources, corporate organization and consulting, as well as assume mandates in the field of project management. The company may engage in trade with consumer goods of all kinds. The company may participate in other companies in Switzerland and abroad and establish branches in Switzerland and abroad. The company may acquire, hold, manage, broker and sell real estate in Switzerland and abroad. The company may perform all activities that are suitable to promote the purpose of the company or that are directly or indirectly related to it.