Manufacturing and repair of, as well as trade in, gold and silver jewelry, jewels and all other related and industry-standard jewelry. The company can acquire, manage and sell properties, participate in or establish other companies, acquire, lease, finance or merge with them, provide financing for its own or third-party accounts, grant loans or other financing to its direct or indirect parent companies and shareholders, as well as their direct or indirect subsidiaries or third parties, and provide collateral of all kinds for liabilities of such other companies, in particular in the form of guarantees, pledges, global assignments, security transfers, security assignments and indemnification agreements, even if these are in their exclusive interest, as well as establish and acquire branches, agencies and subsidiaries in Switzerland and abroad.