The company's purpose is: the operation of a beauty institute and all aesthetic services, including manicures and pedicures, nail application, decoration, and maintenance, facial and body aesthetic care, eyelash and eyebrow beauty, makeup, including permanent makeup, as well as any innovative or developing aesthetic techniques. It also aims to market, represent, and distribute products, materials, accessories, and cosmetics related to the aforementioned activities through all means, including online commerce and the operation of commercial premises. The company can organize and provide professional training, workshops, and events related to its fields of activity, with or without the issuance of certifications. It may also carry out, either on its own account or on behalf of third parties, all financial, commercial, movable, or immovable operations directly or indirectly related to its corporate purpose and be interested, in all forms, in all similar enterprises, notably by taking stakes in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.