The organization, planning, design and creation of events and the provision of related services, the acquisition of participations in other companies operating in the same field of activity, the operation of businesses such as cafes, restaurants, bars and tea rooms, as well as the trade in beverages and tobacco. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by acquiring participations in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.