The company's purpose is the trade, brokerage, import, export of all luxury goods, used watches and jewelry, accessories and related services, all products in the fields related to tobacco and spirits; provision of private concierge services, personal assistance for wealthy individuals and families, advice and services in the field of tourism, organization and management of trips, trade in vehicles, rental of vehicles with and without drivers. The company may participate in other companies in Switzerland and abroad, acquire or establish companies in Switzerland and abroad, create branches or subsidiaries in Switzerland or abroad, carry out all financial, commercial, industrial and real estate transactions (except for transactions prohibited by the LFAIE). Furthermore, the company may carry out all operations that are directly or indirectly related to its corporate purpose or that promote or facilitate its development.