The company's purpose is to operate a restaurant, provide concept consulting, franchising, organize events, and trade in goods of all kinds. The company may conduct all business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may establish branches in Switzerland and abroad, participate in other companies, acquire, encumber, sell and manage real estate, and conduct all business and conclude contracts that are indirectly related to this. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.