The company's purpose is to manufacture, broker, trade, distribute and ship products and services of all kinds, in particular living, lifestyle and work, both in stationary retail and online/mail order retail. In addition to trade representations, the company owns its own brands and grants licensing and distribution rights to franchisees. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as enter into guarantees and sureties for subsidiaries and third parties.