The purpose of the company is to trade in goods of all kinds and to provide services in the field of advertising and marketing of tangible and intangible products, as well as to develop advertising and marketing strategies. The company can acquire, hold, sell and grant patents, copyrights, trademarks and other intellectual property rights, as well as licenses of any kind. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, and provide security for the liabilities of affiliated companies.