The company's purpose is to provide consulting services, as well as general services in the finance, travel, and event sectors. The company may grant loans to its direct or indirect shareholders or other companies within the group and provide security of any kind for their liabilities to third parties, including by pledging or assigning its own assets or guarantees of any kind, even if these loans or securities are in the exclusive interest of its direct or indirect shareholders or other group companies and are granted free of charge. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, manage, and sell real estate, securities, and alternative investments in Switzerland and abroad. It may acquire, manage, transfer, and exploit intellectual property rights, such as patents, trademarks, etc. It may also provide financing for its own account or for the account of third parties, as well as enter into guarantees and sureties for subsidiaries and third parties. Furthermore, the company may conduct all business that is intended or suitable to develop the company or promote or facilitate the company's purpose.