The company's purpose is (i) any commercial operation related to mechanical music, mechanical animation, watchmaking and any derived product including - but not limited to - research, development, manufacturing, promotion (advertising, etc.), marketing in any form, export, import, as well as (ii) the provision of all goods and/or services related thereto to third parties. The Company may, in particular and without limitation, in Switzerland and/or abroad: (i) carry out any commercial or industrial activity and conclude all contracts suitable for developing its purpose or in direct or indirect relation with it; (ii) create branches or subsidiaries; (iii) participate in all enterprises having a direct or indirect relation with its purpose; (iv) file, acquire, hold and sell patents or all intellectual property rights and acquire, hold and grant licenses; (v) grant (i) loans and/or any other form of financing and/or (ii) guarantees and/or any other form of security to one or more associates, companies of the same group and/or third parties for their direct or indirect benefit, in particular in the form of guarantees, pledges or other securities on the Company's assets if it serves the interests of the Company.