The acquisition and exploitation of trademarks and intellectual property rights, the definition of the development strategy for these trademarks and rights; the implementation of the necessary means for this development and the billing of royalties to companies to which the exploitation of trademarks and rights has been granted. The company may also carry out any other activity having a direct or indirect connection with these objectives; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and extend its purpose or relating directly or indirectly thereto.