The company's purpose is to develop training and education services in the fields of life coaching, career guidance, fitness and health coaching, conference and seminar organization, as well as therapy, private and personalized consultations related to the aforementioned purposes. The creation, purchase and sale of all goods related to the aforementioned purposes, available on all types of media such as books and other printed materials, digital audio-video recordings, as well as in the form of downloadable computer applications and software. The company may grant loans. In general, it may carry out all activities related to the aforementioned purposes. The company may carry out all financial operations related to its activity, as well as all operations of a nature to promote the purpose and interest of the company, including real estate operations (except those prohibited by the LFAIE). It may also create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.