The company's purpose is to develop, produce and trade, both domestically and internationally, goods of all kinds, in particular watches, jewelry and accessories. Furthermore, the company provides services of all kinds in the field of the internet, primarily consulting, conception, design and support of multimedia projects. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad, develop and implement real estate projects, provide additional services in the real estate sector, participate in other companies in Switzerland and abroad, establish branches and subsidiaries in Switzerland and abroad, and conduct all business that is suitable to promote the purpose of the company directly or indirectly or is indirectly related to it.